Web tool design and build using XML for regular content updates, this was hosted at www.findyoursmartphone.co.uk.
We launched a website for Orange to help make the process of comparing and choosing a new Smartphone much easier for consumers.
Now that the age of the Smartphone has arrived, consumers looking for a new phone are faced with a minefield of information to sift through – from hundreds of models offering different combinations and variations of features to an increasing choice of operating systems and wildly differing prices.
The selection process is complicated further by differing opinions from reviews (online, in press or even in-store). So finding the best smartphone to suit a particular task can become an overwhelming task for prospective buyers.
As a result, Orange’s direct response agency, Chemistry Communications, developed an intuitive online smartphone comparison tool, to help simplify the process.
The website, which went live on July 23rd aggregates, pools and independently analyses information from the most popular technology and mobile phone review sites about the smartphones available on Orange.
The site allows users to select from a list of smartphone features, such as email synchronisation, high speed internet access or touchscreen responsiveness, to create a direct side-by-side comparison in an uncomplicated format.
The user can choose up to ten smartphone features and list them by order of preference. The tool calculates which smartphones are the most suitable based on the analysis of the phone’s performance from independent review sites. And, for those uncertain about technical terminology a jargon buster provides simple explanations and benefits of the terms used throughout the site.
Once users have received a recommendation they are given the option to explore video content and read through reviews from technology sites such as CNet and TechRadar, be given an overview on tariffs and even download the full phone specification or email themselves information for future reference.
Malcolm Cotton, managing partner at Chemistry Communications, said: “The smartphone comparison tool is an initiative designed to help time-precious consumers research all the best smartphones in one site.
"By identifying this clear need to cut through the complexity in the market Orange is making it far easier for people to identify the smartphone which best matches their individual needs. What’s more, all the comparisons and reviews are compiled from entirely independent sources, so consumers can be confident in the results.”
May 2010 to August 2012
Web tool design and build using XML for regular content updates, this was hosted at www.findyoursmartphone.co.uk.
We launched a website for Orange to help make the process of comparing and choosing a new Smartphone much easier for consumers.
Now that the age of the Smartphone has arrived, consumers looking for a new phone are faced with a minefield of information to sift through – from hundreds of models offering different combinations and variations of features to an increasing choice of operating systems and wildly differing prices.
The selection process is complicated further by differing opinions from reviews (online, in press or even in-store). So finding the best smartphone to suit a particular task can become an overwhelming task for prospective buyers.
As a result, Orange’s direct response agency, Chemistry Communications, developed an intuitive online smartphone comparison tool, to help simplify the process.
The website, which went live on July 23rd aggregates, pools and independently analyses information from the most popular technology and mobile phone review sites about the smartphones available on Orange.
The site allows users to select from a list of smartphone features, such as email synchronisation, high speed internet access or touchscreen responsiveness, to create a direct side-by-side comparison in an uncomplicated format.
The user can choose up to ten smartphone features and list them by order of preference. The tool calculates which smartphones are the most suitable based on the analysis of the phone’s performance from independent review sites. And, for those uncertain about technical terminology a jargon buster provides simple explanations and benefits of the terms used throughout the site.
Once users have received a recommendation they are given the option to explore video content and read through reviews from technology sites such as CNet and TechRadar, be given an overview on tariffs and even download the full phone specification or email themselves information for future reference.
Malcolm Cotton, managing partner at Chemistry Communications, said: “The smartphone comparison tool is an initiative designed to help time-precious consumers research all the best smartphones in one site.
"By identifying this clear need to cut through the complexity in the market Orange is making it far easier for people to identify the smartphone which best matches their individual needs. What’s more, all the comparisons and reviews are compiled from entirely independent sources, so consumers can be confident in the results.”
May 2010 to August 2012
Project Type
The Client
