A Facebook app for the Gü Diamond Jubilee campaign, giving away a diamond a day for 60 days via Facebook Entry. Users enter a unique code which appears on the product and this is validated against a database of real codes from the client. Instant wins selected at random using a special mechanic. Plus an additional prize draw towards the end of the campaign where one winner is selected from all the entries. UK and Ireland versions created. Data capture used to collect winner address details and all entrants given opt-in for future communications from Gü.
A Facebook app for the Gü Diamond Jubilee campaign, giving away a diamond a day for 60 days via Facebook Entry. Users enter a unique code which appears on the product and this is validated against a database of real codes from the client. Instant wins selected at random using a special mechanic. Plus an additional prize draw towards the end of the campaign where one winner is selected from all the entries. UK and Ireland versions created. Data capture used to collect winner address details and all entrants given opt-in for future communications from Gü.
Project Type
Facebook Application
The Client
Gü
Role Details
Head of Digital Project Management
Publicis Chemistry
2012
The Work
